myFM works in “real time” so ads can be run at just the time when people are most ready to be influenced by the message. For example, a leisure centre can advertise on a Friday night when people are planning their weekend; a car dealership can target the ‘drive time’ audience to reach people in their cars; a local retail outlet can advertise on Friday and Saturday mornings to promote weekend offers. Research shows that ads are far more effective when people are thinking about a related subject.

myFM reaches out to consumer

While it’s easy to skip the ads on TV and in newspapers, radio ads are much harder to avoid. Research shows that people don’t avoid the ads like they do in other media platforms. This means that radio is ideal for reaching out to new customers (the lifeblood of most businesses) – they will hear the ads regardless of whether they think they are in the market or not.

myFM is a ‘local friend’ for listeners

Listeners typically describe their favorite local radio station as a friend, and that friendship can be used by advertisers to change the way local people perceive them – to keep ahead of the competition. This is especially true for branded content (sponsorships and promotions). If a myFM announcer says that prizes are “thanks to our friends at ABC Motors”, listeners will begin to feel a warmer relationship with that company.

Radio is the most flexible medium

Business conditions can change fast, and radio is well set to meet those changes. Production of commercials is quick and allows local advertisers to put out the right message at the right time. This flexibility works particularly well for advertisers whose business changes fast

Radio builds long term brand dominance

Naturally the listeners to myFM are local consumers. But more importantly they are also the right kind of local consumer. myFM listeners tend to be family oriented. This means they are more likely to have families and to spend more on shopping and home purchases.  myFM listeners relate trust and loyalty with the local businesses they hear advertising on our stations.

myFM reaches the right local audiences

Small businesses can become much bigger by using local radio as their primary medium. Radio messages are repeated more often and have lower levels of avoidance, which means by the time a listener is ready to make a purchase, your local brand name and values are strongly established in their mind.